It’s an urge to become the best you can be at a certain thing. Mastery, as Drive by Daniel Pink describes it, is a long-term effort. Now, in that case, Motivation 2.0 doesn’t work. If you use ‘carrots and sticks’ motivation where creativity is crucial to do the job well, it may help to reach some short-term gains, but mostly leads to a long-term failure.They do so, by using their creativity and adapting quickly.

More and more employees need to figure out solutions on their own daily, and solve problems the way it hasn’t been done before. Business world enters the unambiguous, fast-paced, always-changing era. In the 21st century, routine-based work gets less and less important.In that case, the employee is like a human machine that knows precisely what to do, how to do it, and the results only depend on whether all the boxes are checked, and how fast it is done. Motivation 2.0, or “carrots and sticks” work only if the tasks are algorithmical (routine- and rule-based).What Drive by Daniel Pink is about – the author calls it the next level of human motivation, or “Motivation 3.0”, that we need to be more aware of. “Carrots and sticks” motivation means – the employee works whether to get an award or prize (carrot), or not to get punished (stick). It made managers turn to “carrots and sticks” motivation method (“Motivation 2.0”). Then, when the standards of living raised during the 20th century, smart people decided that the main motivation of any human being is economical – “I’ll choose what’s the best for my self interest”. At first, when our ancestors used to live in cages, their main motivation was – to survive. As we grow and evolve as a human species, our motivation evolves as well.

Drive by Daniel H. Pink